CAMILLA AKRANS

Poetry, sensuality, glamour, femininity, shapes, color and why not flowers. These are some of the essentials elements,, that come to my mind if I visually think about the art of Camilla Akrans.

Camilla Akrans, for sure is another artist we definitely have to talk about on our magazine.
I worked as gaffer, for so many different clients during my professional career, with so many different photographers, I have a particular sensitivity to the mood of lighting, and if the mood of the lighting is not really good, I do not look at it with passion, “No good light, no good photography!”

Personally I never had the chance to work with her  until now, and this is something  I really missed in my career, but who knows!!!

Camilla Akrans Born in Stockholm, Sweden in 1975, Camilla developed an interest in photography at an early age. She studied photography at the University of Gothenburg and then moved to London to pursue a career as a professional photographer. After working as an assistant for several years, she began shooting for magazines such as Vogue, Elle, Harper’s Bazaar, and Marie Claire.

I’ve been following her for 15 years now, I love her old point of view so much, a point of view she still has now, maybe a little less glamorous than she uses to be, but still her vision in almost all of her shots.
We begin to exalt his strength , in order of relevance from my point of view, Femininity, which is something I really saw and still see in all his work.

Maybe someone could argue that Femmin is…” gone” and that the woman must be “fluid” and must also be not so feminine, and bla bla ba….”, But for me feminine is still the opposite of the masculine, and is also what make a woman be a step up compared to a man. Actually also on the catwalk, there are always more fashion designers back to a “classic” feminine mood or their collections, and this probably for demonstrate that both woman and man want to take a step back.
Let’s start : Her woman is on an age not too young , not too old, I will tell about 20 or 35 years, and I certainly am not taking on the age of real models!

What she needs to hit the mark of the shot, is not that much!! She will need, of course, a model, a sweet, beautiful and sensual model, deep eye, soft light, a natural environment, and…. of course a flower.

Those are the essential elements to recognize her photography, but trust me, is not at all easy, to mix all these elements and obtain shoots like she does!! She has the vision inside herself, doesn’t matter with whom she is working, with those elements she will create always a piece of art, an image that will be able to stay forever and ever. Her women, are not too shy, they look at the spectators straight in the eyes, with a glance that looks like tells the spectators, “Hi, I am here, I am woman, I could…….., yes I could everything, just please show me how you are going to take care about me!”

Of course this is. My feeling looking at her art, at hers woman.
Another really important element on her stories is the magic she can bring on the shoot, by using soft filter or even soft screens between her and the subject, is very important that the subject still “moving” on an evanescent and dreaming environment, it could be, a ray of light arriving from the back, a strong soft back light, but she need a magic feeling on her photos to make alive her creatures.

About her clients there are not so much to talk. About, they are some of the main fashion and beauty companies ever, such like Dior, Givenchy, Blumarine, DVF, Elie Saab, Jil Sander, and many others, and for a so important brand is never a risk abandon on her hands.
Before ending this article, I would like to remark, that, if a photographer can reach such great level, is also thanks to the fashion magazines she worked for. A fashion magazine is essential to develop such great talents, they can offer the photographers all the expertise they need to develop their sensibility, their visions, their skills and create theirs unique portfolio.